STEO — Privacy Policy

1. Overview

STEO is a wellness, journaling, challenge-based, and personal-growth application. This Privacy Policy describes how we handle your personal information when you use our services.

2. Data We Collect

2.1 Information You Provide

• Account details (name, email, optional profile info)
• Answers to questions, challenges, reflections, and prompts
• In-app behaviour and preference data
• Purchase, redemption, and interaction history in the STEO Shop
• Any other content you voluntarily submit

2.2 Automatically Collected Data

• Device information and identifiers
• App usage patterns and diagnostics
• Cookies or similar technologies
• Interaction data for analytics and optimisation

3. How Your Data Is Used

By using STEO, you agree that we may use your information to:

• Personalise content, challenges, and overall app experience
• Improve and optimise STEO features and performance
• Perform analytics, reporting, and statistical modelling
• Support product development, marketing insights, and roadmap planning
• Prevent misuse, ensure safety, and maintain reliability

We may aggregate and anonymise data for statistical or business purposes.

4. Data Sharing With Partners

4.1 Sharing Required for Partner Fulfilment

If you redeem, purchase, or interact with a product or service from the STEO Shop, you agree we may share the minimum necessary information with approved partners, such as:

• Redemption or order details
• Selected product or service
• Date and time of the interaction
• Relevant profile information needed for fulfilment

4.2 AI-Powered Features

STEO uses third-party artificial intelligence services to power certain features, including the in-app chat assistant and personalised challenge feedback. When you use these features, the content of your messages and responses may be sent to our AI service provider for processing. This data is used solely to generate responses and is not used for advertising, profiling, or training AI models on your personal data. We do not share your name, email, or other account details with AI providers.

4.3 Marketing & Statistical Sharing

We may share aggregated, anonymised statistics with partners for market research, behavioural insights, service optimisation, and partnership planning. We do not sell personally identifiable information.

5. Data Retention & User Rights

5.1 Retention

We retain information as long as needed for operations, analytics, improvement, compliance, or legal obligations.

5.2 Data Access & Deletion

You may request:

• A copy of stored data
• Correction of inaccurate data
• Deletion of data (subject to legal requirements)

Contact: info@steo.app

5.3 Consent Withdrawal

If you withdraw consent for data collection or sharing, certain features may stop working.

6. Data Security

We apply commercially reasonable technical and organisational safeguards. No digital system is completely secure, and we cannot guarantee absolute protection against unauthorised access.

7. Third-Party Products & Services

7.1 STEO Shop

The STEO Shop hosts products, services, programs, or vouchers from third-party providers ("Partners").

7.2 Fulfilment Responsibility

After you redeem or purchase from a Partner, your relationship is directly with them. STEO is not responsible for delivery issues, product quality, delays, cancellations, outcomes, or refunds (unless explicitly handled by STEO). All post-purchase support is managed by the Partner.

8. Legal Compliance

STEO complies with applicable Australian privacy principles, Apple App Store Review Guidelines, and common international privacy expectations (including GDPR-style user rights).

9. Updates to This Policy

We may update this Privacy Policy at any time. Continued use of STEO constitutes acceptance of the updated policy.

10. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at info@steo.app.